Ben Barton

Ben Barton
Committed to expressing complex ideas in simple ways, driving the conversation around revenue enablement and sales performance.

Recent Posts

The gap between what your salespeople can do and what they need to be able to in order to generate consistent revenue and growth is one of...
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Value-based selling is built on the idea that the salesperson is not there primarily to sell, but rather to add value to the customer based...
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The Sales Productivity Diagnostic serves as an MOT for your sales organisation, providing you with a benchmark report and a set of metrics...
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It should come as no surprise that the businesses who are seeing the most success are the ones harnessing the power of technology correctly.
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It's imperative that organisations focus as much on retaining their own employees as they are on hiring new ones. But is this what...
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Our team have spent years mastering the ability collect the right data, generate the right insights, and drive the right actions for sales...
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Perhaps the most important function of the Sales Productivity Diagnostic's reports is their ability to provide you with targeted benchmarks...
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Can you improve the accuracy of sales forecasts, whilst negating the risks of overperforming against them? This is where software as a...
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CRMs can become a vital resource at every level of your business. But is your CRM actually helping you? More specifically, is it helping...
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Within sales, there is no standardised method of certification to put on your CV. So is it still worth pursuing sales accreditation and...
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